Tender Care® Brand Story

Every child is born with a world of potential, waiting to be unboxed. But in a parent's loving quest to protect, sometimes we unintentionally limit the very exploration that leads to holistic growth.


At Tender Care®, our message is clear: "They'll be fine. Unbox their world." We empower parents to peel away the layers of apprehension and open up a world of experiences, discoveries, and adventures for their little ones. With our proprietary Tender Touch Technology™ and a formula that's over 94% of natural origin, unboxing the world becomes a joy, not a worry.


Dive into the world of Tender Care®; where parents find the confidence to let go, and children discover the freedom to explore. Because we're not just about protecting skin, we're about unboxing potentials, one adventure at a time.